For 50 years ‘The Japan Industrial Design Promotion Organization’ (‘JIDPO’) has awarded the prestigious ‘G-Mark’ of ‘Good Design’ on more than 32 000 products.

[Picture of Good Design Logo]
The judging of the 16 categories is more rigorous than most design competitions; in considering competition entries, the judges have to take over 40 specific factors into account. Aesthetics are important, but design is good when the product is also appropriate for its purpose and environment.

Design is good when it “gives rise to social and cultural values. It contributes to a broadening of the social base. And it contributes to the realization of a sustainable society.”

Visit the English version of JIDPO’s site (www.jidpo.or.jp/en/) it seems that after 50 years of mainly promoting Japanese Design to the world, JIDPO is changing under Mr.Hikoharu Kure’s leadership to promoting 21st century design for people of all walks of life and not just for Japan or for industry.

[Picture of JIDPO logo]

  • Japan Design – Good Design Award 50 Years — Exhibition from 2006-04-05/10 10:30/23:00 daily at La Triennale di Milano, Italy