GM+AD do not have a specific GM+AD-ness, they are not selling a specific style a la macintosh, or an architectural school or movement. What actually happens is this: a normal person with no particular interest in “architecture” notices and admire a particular building one day, and does the same with another building some time later — and then realises that the common denominator is GM+AD.
For example, there is an extraordinary building in Glasgow — it’s the Radisson on Argyle Street — and is described as different, unexpected, remarkable, very noticeable, very new and modern, unusual and stylish. The general opinion is that the building is not a carbuncle, but that it is a credit to the city. OK, that’s quit enough.
So now to another building in Glasgow — Hazelwood School — and again, this building is described as different, unexpected, remarkable, very noticeable, very new and modern, unusual and stylish. Yet the two buildings are completely different from each other.
The Radisson is a serious multi-storey hotel in a city centre location, while the school is for children with severe sensory impairment.
Now, it has to be said that, of the two, the best has to be Hazelwood School — not merely because of the challenges of the end users, but because it is actually beautiful to people of “normal” sensory levels.
All the materials and every fixture and fitting had to be carefully analysed and considered, and this makes this project unique.